Retail Experience @ The Hideout Chai Bar

From October 19 until October 27, we held our first retail experience / pop up shop at The Hideout Chai Bar, at 42 Rivington Street in the Lower East Side. 

We built an indoor basketball experience with a custom-designed hardwood court and a miniature hoop, both created by hand and from scratch. We also had our entire first collection on display. 

We held a launch party on the 19th and stayed in the space for the following nine days. Below are some images from the opening night. 
people shopping and partying at sans permis pop uplifestyle brand mission statement
sign at pop up shop in new york
basketball and tee shirts fashion brand
djs shaking hands at party
basketballs on a basketball courtclothing rack at fashion brand store
mini basketball hoop
1 on 1 basketball
mini basketball hoop design
clothing rack
male model new york
basketball shooting form
asap rocky swag
launch party new york city
Photos by Derreck Stanley