Retail Experience @ The Hideout Chai Bar

From October 19 until October 27, we held our first retail experience / pop up shop at The Hideout Chai Bar, at 42 Rivington Street in the Lower East Side. 

We built an indoor basketball experience with a custom-designed hardwood court and a miniature hoop, both created by hand and from scratch. We also had our entire first collection on display. 

We held a launch party on the 19th and stayed in the space for the following nine days. Below are some images from the opening night. 

Photos by Derreck Stanley.